SEO for health practitioners
Get found without breaking AHPRA or TGA advertising rules.
Introduction
Dentists, GPs, specialists, cosmetic clinics, physios, psychologists. Anyone registered with AHPRA, and anyone whose treatments involve a therapeutic good, has a second set of rules on top of Google's. Most SEO advice ignores them.
I've done SEO for a dermatology clinic under both regulators. The compliant version of a health site is usually the version that ranks better anyway, because it's specific, factual and doesn't overclaim, which is what Google and AI tools reward.
01 - What's different about health
What's different about health.
01Testimonials
You can't publish testimonials about clinical care on your own site or ads. Google reviews on Google are fine. The SEO plan has to be built around that.02Therapeutic goods
Naming a prescription-only medicine or an injectable brand on a public page is TGA territory. Pages get written around the condition and the treatment category instead.03Claims
"Best", "painless", "guaranteed" and before-and-after images all have rules. Compliant wording still ranks; it just has to be chosen carefully.04Directories
HealthEngine, HotDoc, the practitioner registers and insurer finders are cited by AI tools more than your own site. They're part of the plan.05Reviews
The single biggest lever for a practice, and the one most likely to be mishandled. There's a compliant way to ask.
02 - What I do
The same audit and plan, with a compliance pass.
Everything in The Straight Answer, plus every recommended page, heading and call-to-action checked against the AHPRA advertising guidelines and the TGA advertising code before it goes in the plan.
You get a plan your practice manager can follow without wondering whether each line is allowed. Where a common SEO tactic isn't, the plan says so and gives the compliant alternative.
If you'd rather I do the work, Done With You is available for practices too.
03 - Pricing
$3,000.
The Straight Answer is $3,000, then $200 a month for check-ins. Done With You is from $800 a month after the audit. Multi-site groups are quoted after a quick look.
04 - FAQ
Questions people ask.
Can dentists use Google reviews?
Yes, on Google. AHPRA's testimonial rules apply to your own site and advertising, not to reviews patients leave on a platform you don't control.
Can I put my Google reviews on my website?
Not if they talk about clinical care. Reviews about parking, friendliness and wait times are a grey area most practices avoid. The safe play is a link to your Google profile.
Can I name the injectable on my website?
No, not the brand of a prescription-only medicine. Describe the treatment category and the concern it addresses.
Does this apply to allied health?
If you're AHPRA-registered (physio, psychology, chiro, osteo, podiatry and others), yes.
Is this legal advice?
No. It's marketing done by someone who's worked under these rules. For edge cases, check with your practice manager or a lawyer.
Where can I read the rules myself?
There's a plain-English guide on this site: what you can and can't say under AHPRA and the TGA.
05 - Contact
Want to be found first?
Tell me about your business and I'll tell you what's worth doing. If I can't help, I'll say so.
Prefer email? hello@foundfirst.com.au