Be the business they find first.
Introduction
I'm a marketer with over 12 years of experience. Search is how I do it.
When someone needs what you sell, they search Google, check Maps, or ask AI. I work out what's stopping them finding you, and give you a plan to fix it.
Brands I've worked with
02 - What changed
Short answer: you can be number one on Google and invisible when someone asks ChatGPT. Most businesses are set up for one place. Your customers search in three.
People still search Google. They also search Maps, ask ChatGPT and Perplexity, and read Google's AI answer at the top of the page. All of them need the same thing from you: to understand what you do, who you help, where you are, and why you're credible.
The tricks that used to work don't work on any of this. Clear, useful content from a good business does. If you're good at what you do, that's good news.
03 - The hard part
Most SEO work is writing content and making changes to your website. Your team, your developer, or AI tools can do a lot of that.
What they can't tell you is what your site actually needs, in what order, and what's a waste of time. That's the strategy. That's what you pay me for.
A small list of the right work beats a long list of guesswork.
04 - Why me
Short answer: you work directly with me. No account managers, no juniors on your budget, no dashboard instead of a plan. You'll always know what I did and whether it worked.
I'm a marketer who specialises in getting businesses found. The part I love is the build: working out what your site needs, putting the plan together, watching it move. I care what happens after someone finds you. Traffic is pointless if they don't choose you.
I don't want you paying for work you don't need. If your team can do it once the plan is clear, I'll say so. If something isn't worth doing, I'll say that too.
05 - Services
Everyone starts with The Straight Answer: a $3,000 audit and plan, delivered in seven business days. After that, you run the plan with check-ins, I run it with you, I get you mentioned where it counts, or I build you a site that's found from day one.
The audit and the plan. What's blocking you on Google, Maps and AI search, and what to fix first. Written so your team can follow it without asking me anything. Includes a walkthrough call and a record of what ChatGPT, Gemini and Google AI Overviews say about you today.
$3,000. Seven business days.
Larger sites, e-commerce and multi-location quoted after a look.
Learn more →You run the plan. Every two months I report on what moved, adjust the plan, and you get an hour to ask me anything.
$200 a month. Stop any time.
Learn more →No one to do the work? I do it. Pages, fixes, Google Business Profile, AI visibility, a monthly report and a call. You approve. You don't manage it.
From $800 a month, after the audit.
Three months, then month to month.
Learn more →Get mentioned where it counts. One story, one asset, six weeks of pitching to local press, industry sites and the directories AI tools read. You see what AI says about you before and after.
From $3,000 per campaign.
After an audit, not before.
Learn more →Built to be found. A new site on a plan, live in two weeks. You can edit it yourself afterwards.
From $1,500, after the audit.
Only when the current site isn't worth fixing.
Learn more →06 - Process
Short answer: a free chat, the audit, the plan, the work, then check-ins.
20 minutes, free. You tell me about your business. I tell you honestly if I can help.
I check how you show up in Google, Maps and AI search, and what's blocking you.
You get the step-by-step plan.
Your team does it, or I do it with you.
A report every two months and an hour of support. $200 a month. Stop any time.
07 - FAQ
Short answer to most of these: clear content, a credible reputation, and a plan in the right order. The longer answers are below.
Usually one of three reasons: Google can't read your site properly, your site doesn't clearly say what you do and where you do it, or your competitors have stronger content and a stronger reputation for the same searches. Often it's a mix. An audit tells you which ones apply to you and what to fix first.
AI can do a lot of the work: draft content, make technical changes, do research. What it can't reliably tell you is what your business specifically needs, what order to do it in, and what's a waste of your time. Generic AI advice produces generic results. The execution is getting cheaper and easier. Knowing what to do is what you pay for.
Maybe not. If you already have someone who understands SEO and can work out what your business needs, you probably don't. If you're getting conflicting advice, don't know where to start, or you're spending money without knowing what's working, that's where I come in.
AI tools need enough reliable information to understand what your business does, who it's for, where you operate and why you're credible. That means clear pages on your website, structured data so machines can parse it, and mentions of your business on other credible sites. It's the same substance Google rewards. AI just reads more of it.
Yes. AI tools pull from the same signals Google does, plus a few of their own. It's part of every audit. More on the AI SEO page.
Because right now, Google and AI understand and trust their business more than yours. Usually that comes down to clearer content, better reviews, more mentions on other sites, or a better-structured website. The audit shows you the exact gap. The strategy closes it.
Mentions of your business on other credible sites still matter, to Google and even more to AI tools, which read them to verify you're real and good. What doesn't work anymore is buying junk links. Every strategy includes a plan for earning real mentions: local press, industry directories, reviews, write-ups. If you want me to run that outreach, that's Digital PR, from $3,000 per campaign.
You need ongoing attention, not ongoing spend. Do the work up front, then adjust. Check-ins are a report every two months plus an hour of support, $200 a month, stop any time.
The Straight Answer is $3,000, delivered in seven business days. Check-ins are $200 a month. Done With You is from $800 a month after the audit. Digital PR is from $3,000 per campaign. Full breakdown on the pricing page. Or use the cost calculator.
Expect the first movement in 4 to 12 weeks, and meaningful results in 3 to 6 months. Local results (Google Maps) often move faster. Anyone promising page one in a fortnight is guessing or gaming, and gaming doesn't work anymore.
For most local and small businesses, yes. Customers who find you through search cost nothing per lead, and local searches (Maps, 'near me') are usually the fastest wins. The audit is scaled to the size of your site, so smaller businesses pay less.
08 - Contact
Tell me about your business and I'll tell you what's worth doing. If I can't help, I'll say so.
Prefer email? hello@foundfirst.com.au