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Websites and SEO for building and trades

What to think about before you publish.

Introduction

Builders, carpenters, landscapers, designers and specialist trades. Most of your work comes from people searching nearby, on their phone, when they need someone.

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01 - What to think about

What to think about.

  1. 01Licence details

    In NSW, if you hold a contractor licence, your name and licence number need to appear in your advertising, and that includes your website. Other states have their own rules.

  2. 02Project pages

    Each job gets its own page with photos, what you did and where. That's what Google and AI tools look for.

  3. 03Service areas

    Pages only for the areas you actually want work in, and only where there's something real to say.

  4. 04Google Business Profile

    For most trades it brings in more calls than the website. Photos, reviews and the right categories matter.

  5. 05Calls on mobile

    Tap to call, quick to load, your number on every page.

  6. 06Pricing

    If you advertise a price, make sure it's the full price, not a starting figure that hides the rest.

02 - More detail

More detail.

  1. 01SEO in the Northern Rivers

    Local SEO for businesses in the Northern Rivers.

  2. 02How to get found

    A guide to getting found on Google, Maps and AI search.

  3. 03Websites

    How websites work and what's included.

03 - FAQ

Questions people ask.

Is this legal advice?

No. Check licence and advertising requirements with NSW Fair Trading or the regulator in your state.

Do I need a page for every suburb?

No. Only the areas you want work in, with something real to say about each.

Can you use my existing project photos?

Yes. Good photography is the most important part of a building or design site. If you don't have it, I'll tell you which projects are worth shooting first.

Will I show up when someone asks AI for a tradie nearby?

That's the aim. Project pages, reviews and a complete Google profile are what it reads.

04 - Contact

Want to be found first?

Tell me about your business and I'll tell you what's worth doing. If I can't help, I'll say so.

Prefer email? kate@foundfirst.com.au

Or call 0432 573 646