SEO for ecommerce

What to think about before you publish.

Online stores selling to Australians. Your products compete on Google, Google Shopping and now in AI shopping answers.

What to think about.

  1. 01Your own product copy

    Manufacturer descriptions appear on hundreds of other sites. Write your own for the products that matter most.
  2. 02Category pages

    These are the pages that rank for broader searches. Most stores leave them as a bare grid of products.
  3. 03Product data

    Structured data and a Google Merchant Center feed get your products into free Shopping listings and AI answers.
  4. 04Reviews

    Genuine reviews help you rank and convert. Under Australian Consumer Law they must be real, and you can't hide the bad ones.
  5. 05Claims and returns

    Product claims must be accurate, and your refund and returns information needs to reflect consumer guarantees.
  6. 06Speed

    Big images and too many apps slow a store down. Speed affects both rankings and sales.

More detail.

  1. 01SEO audit

    An audit and plan for what to fix first.
  2. 02AI SEO

    Getting your business found in AI search answers.
  3. 03Ongoing SEO

    Ongoing work to put the SEO plan into practice.

Questions people ask.

Do you build online stores?

No. I work on the SEO of stores built on Shopify, WooCommerce and most other platforms.

Is this legal advice?

No. For consumer law questions, the ACCC website is a good starting point, or speak to a lawyer.

Can AI tools recommend my products?

Yes. They pull from product data, reviews and clear product pages.

Want to be found first?

Tell me about your business and I'll tell you what's worth doing. If I can't help, I'll say so.

Prefer email? kate@foundfirst.com.au

Or call 0432 573 646