Introduction
Google trusts businesses other sites talk about. ChatGPT and Gemini trust them more.
One story or piece of data, pitched to the local press, industry sites and directories your customers and the AI tools already read.
01 - What a campaign looks like
What a campaign looks like.
01The angle
What about your business is worth a journalist's time.02The asset
A data piece, a survey, or an expert take.03Six weeks of pitching
Targeted outlets, direct asks, no spam lists.04The report
Every mention, every link, and what ChatGPT says about you before and after.
02 - What a story looks like
What a story looks like.
01Seasonal data
A story built on public data, like summer UV and skin checks by state, with you quoted as the expert.02Local data
Numbers about your suburbs or region that local press will run, like the streets with the most pedestrian injuries.03Expert comment
A quick, quotable take from you on the day's news in your industry.
03 - Pricing
Pricing.
Available after a website build or an audit, so the coverage points at a site that's ready for it.
Prices are on the pricing page.
04 - What I won't promise
What I won't promise.
A set number of mentions or links. Journalists decide what runs. You'll see every pitch, every reply and every result.
05 - FAQ
Digital PR questions.
Will this get me links?
Usually. Most online coverage links back, and I follow up on the ones that don't.
Can you guarantee coverage?
No. Anyone who does is buying placements, which Google ignores and journalists dislike.
How is this different from link building?
Link building buys or swaps links. Digital PR earns mentions with a story worth running.
06 - Contact
Want to be found first?
Tell me about your business and I'll tell you what's worth doing. If I can't help, I'll say so.
Prefer email? kate@foundfirst.com.au
Or call 0432 573 646