Seen. Trusted. Chosen.
Websites and SEO for legal services
What to think about before you publish.
Introduction
Law firms and legal practices. People searching for a lawyer are often stressed and comparing a few firms quickly.
01 - What to think about
What to think about.
01Conduct rules
Legal advertising must not be false, misleading or deceptive. Some practice areas, like personal injury, have extra state rules. Check what applies before you publish.02The word 'specialist'
In law it usually means accredited. Don't use it unless you are.03Practice area pages
One clear page per practice area, and per location if you have more than one office.04Trust signals
Real lawyer profiles, photos and experience. People want to know who they'll be dealing with.05Google Business Profile
One per office, with reviews. It's often the first thing people see.06Answers, not advice
Plain-English answers to common questions help you get found in Google and AI search. Keep them general, not advice.
02 - More detail
More detail.
01SEO audit
An audit and plan for what to fix first.02Ongoing SEO
Ongoing work to put the SEO plan into practice.03Digital PR
Coverage and links that help your business get found.
03 - FAQ
Questions people ask.
Is this legal advice?
No. It's marketing. Your firm's conduct obligations come from your law society and the rules in your state.
Can we publish client testimonials?
It depends on your jurisdiction and practice area. Check with your law society first.
Will AI tools recommend our firm?
Clear practice area pages, lawyer profiles and Google reviews are what they read.
04 - Contact
Want to be found first?
Tell me about your business and I'll tell you what's worth doing. If I can't help, I'll say so.
Prefer email? kate@foundfirst.com.au
Or call 0432 573 646